當然，我們也開始興奮起來，畢竟，這事關公司生死，未來會如何就看這一次了，
這裡我大概解釋一下我們到底做的是啥碗糕好了，
基本上我們的產品是把數位的電視訊號轉成類比訊號，
或許你會說，這個不是到處都有了嗎？
沒錯，但是，要把80個頻道的數位電視節目，同時轉成類比訊號，
這就是需要一點技巧了。
在美國，電視節目主要是來自有線電視跟衛星電視,
最近竟然連電話公司也想加入這個戰場，
而且他們是直接把光纖鋪到你家門口，
於是這個舉動震撼了長久以來獨大的有線電視公司，
目前美國的電視族群大概是 21％是有線數位電視，
20％看衛星數位電視，45％看傳統有線電視
各大家爭食的大餅當然就是那些45％看傳統電視的族群，
電話公司跟衛星電視公司都想引誘
這些人來看數位電視節目，你沒有數位電視，
他就然後免費送機上盒(STB)，
而有線電視公司為了因應數位化的需求，
(因為全面數位化不但是趨勢，更能節省成本)，
但是又為了保住他原本45％的顧客群，
也不得不在全面更新他的系統之前，尋找適合的方案，
而目前似乎也只有贈送機上盒給簽約的顧客，才能解決。
問題是FCC今年宣布，機上盒裡頭的 cablecard 必須用third party，
讓原本STB的成本反而增加....
這些機上盒的維修，回收等等又是另一個頭痛的問題。
目前看來，我們的產品似乎解決了他們的問題，
對於電話公司來說，這是一個進攻傳統有線電視族群的利器，
對於有線電視公司，卻又是讓他們保住原本客戶，
然後安心地全面系統數位化的解決方案，
讓他們可以安心地全面把系統數位化，
於是在這個全面電視數位化的轉型期，我們找到了一個生存的空間....
BroadLogic Boosts Cable
Startup wants to triple cable TV bandwidth by reclaiming analog capacity with digital efficiencies.
November 6, 2006
On the eve of the United States mid-term elections, BroadLogic, a startup focused on the cable industry, rolled out on Monday its “November Surprise,” a video processor technology that promises to triple cable operators’ network capacity at a time when bandwidth is in massive demand.
It is BroadLogic’s second November Surprise in two years. In November 2004, the company announced that it had received a $20-million third round of investment led by the U.S.’s second largest cable operator, Time Warner, and another New York City investor, Rho Ventures (see Time Warner's Expensive Upgrade).
San Jose, California-based BroadLogic announced the availability of TeraPIX, a processor that will be the key component in a gateway device that could be installed at each subscriber’s residence.
Analog to Digital
Because of the popularity of cable-ready devices, many subscribers today receive roughly about 80 channels without the benefit of set-top boxes. But analog delivery of 80 channels eats up a significant amount of bandwidth: 500 megahertz of a typical 750MHz network.
By switching to digital delivery, cable operators can get back a lot of that bandwidth because of the efficiencies inherent in digital delivery. But that would require the distribution and installation of a set-top box and a remote control for each TV in each home—an expensive proposition.
The BroadLogic gateway allows the cable companies to apply the efficiencies of digital delivery without installing set-top boxes at each TV set. However it does involve the installation of a gateway either inside or outside the customer’s premise, an expensive but longer-term solution.
If the TeraPIX technology works in the field and can be installed at a reasonable cost, it will allow cable operators to gain significant bandwidth without having to invest billions of dollars on an overall network upgrade.
Winning Ticket
For eight-year-old BroadLogic, this could be a winning ticket in a very expensive lottery that started more than two years ago when the cable operators invaded the turf of the phone companies by offering voice service.
The two largest phone companies responded by investing billions in fiber-optic upgrades of their networks, to offer pay TV service.
The demands of high-definition TV and on-demand TV, both of which consume additional bandwidth, have placed additional stress on the cable TV networks.
Cable operators have been casting about for novel ways to make the delivery of these new services less bandwidth-consuming. BroadLogic’s new processors offer an option—an option that has been pending for some time.
In August 2002, BroadLogic received a $12-million cash infusion from a team of investors led by Cisco Systems, Intel Capital, August Capital, CDIB Venture, and Walden International.
In November 2004 the company got a $20-million investment from Time Warner and Rho Ventures.
